South Africa, July 31 -- That is why audits have become more important than ever not as technical checklists, but as strategic tools for clarity and control. At dentsu Performancemedia, GA4 and GTM (Google Tag Manager) audits are less about fault-finding and more about unlocking performance. Done right, they can uncover hidden issues, restore trust in your data, and drive better marketing outcomes.

A client came to dentsu Performancemedia unsure why their reporting felt off. Their internal numbers did not match what platforms like Google Ads and Meta were showing, and campaign insights lacked depth.

Duplicate tracking: Both GA4 and legacy gtag.js tags were active, leading to inflated data.

Missing user actions: Crucial steps in the cus...