South Africa, May 26 -- Gaming. In some households it's a muddy word, in some it's a way for families and friends to connect, and in many households where our younger Gen Zs or Gen Alphas reside, a daily push and pull battle exists on managing screen time.

It's no secret that the South African gaming industry continues to grow, driven by an increase in smartphone penetration along with our growing youth population with a keen interest in mobile or console gaming (47% of gamers are aged 14 to 28 years). Globally there are approximately 3.32 billion active video gamers worldwide, with a video game market worth an estimated R9,405bn as at end 2024. Comparably, South Africa's gaming industry was estimated to generate around R5,010m in revenu...