South Africa, Sept. 11 -- Six categories

Launched earlier in the year, a panel of industry leaders was convened to judge entries across six categories, with a focus on campaigns that demonstrated effective use of audience insights, creative vision, technology, and cross-platform integration to achieve significant business impact.

The awards underscore YouTube's position as a platform that bridges the gap between advertisers and their audiences. YouTube provides a successful platform that also connects new brands to their audience, as 87% of viewers engage with ads and two-thirds find them relevant and trustworthy through the platform.

Speaking at the event, Kabelo Makwane, country director for Google South Africa, said: "Congratulation...