South Africa, June 4 -- With growing privacy concerns and the phase-out of third-party cookies, Match24 offers a timely solution for advertisers, helping them reach the right audience at the right moment.

"Traditionally, digital advertising relies on cookies, small data trackers that follow users across the internet and show them ads based on their browsing habits," says Craig Nicholson, digital sales director: Media24 Advertising & Content Marketing.

"With stricter privacy regulations and the decline of third-party cookies, advertisers need a new approach. Match24 places ads alongside relevant content, ensuring they are seen by the right people at the right time."

Contextual targeting delivers ads that align with the content users are...