South Africa, March 14 -- "WE" stands for Women in Effectiveness, a collective of pioneering female leaders committed to driving gender-positive, high-impact campaigns that break barriers and push boundaries.

Led by top female creative and strategic minds from around the world, AME WE Champion aims to recognise outstanding pro-women creative and highlight gender-positive advertising and women-led marketing efforts that create measurable impact.

As part of this initiative, AME is introducing a prestigious new award, the AME WE Champion Award, which will be presented to the top-scoring campaign that empowers women and challenges stereotypes. The WE Champion panel of industry innovators will thoughtfully evaluate the 2025 AME shortlisted e...