South Africa, Nov. 25 -- Described by Mazda as a 'first' for the company, the installation releases real bubbles into the air, designed to evoke feelings of lightness and wonder, aligning with Mazda's communication strategy focused on human connection, emotion and driving experience.

Located in one of the country's highest-traffic retail and commuter zones, the installation is drawing attention from passersby and positioning Mazda's campaign in a high-visibility environment. The activation forms part of Mazda's expanded Wonderrrr Awaits communication platform.

The concept will move to additional Johannesburg sites over the coming months, including Winnie Mandela Drive, Sandton, in December, and Franklin Roosevelt Park, facing traffic fr...