South Africa, May 13 -- Google, Facebook and the other big platforms rely on many years of user data to inform their algorithms. Suddenly, the coronavirus and our new reality have effectively made those algorithms redundant. Nothing is the same.

But in a very uncertain future, there are some things marketers can do to prepare for a post-lockdown world, and even some immediate opportunities which could help them navigate through the unknown.

Digital marketing specialist, Incubeta's Andrew Smit, head of data solutions and Niamh Nicliam, head of learning and marketing, guide us through the rabbit hole of the unknown towards our new normal.

Assume nothing

As consumers we all knew that the big platforms collected our user data. They knew w...