South Africa, May 21 -- There are indications of stability with less dramatic shifts in both the audio and video ecosystems.

The traditional broadcasting mediums seem to have found their space to coexist with social media and other online content offerings.

These platforms demonstrate their continued importance and evolving role in reaching South African consumers.

The latest Marketing All Product Survey (Maps) dataset, encompassing the full calendar year of 2024 (January - December 2024 fieldwork) will be released tomorrow, Thursday, 22 May by the Marketing Research Foundation (MRF).

The MRF has already released the 2024 Maps dataset to software bureaux for loading and coding, ensuring a seamless transition for users with the data of...