South Africa, Jan. 22 -- With nearly two decades of experience in advertising, design, and film, Grant will play a pivotal role in defining and leading MakeReign's adoption of emerging AI technologies while bolstering their current creative offering.

Based in Amsterdam, his appointment builds on MakeReign's ability to service clients across Europe as it expands its Northern Hemisphere footprint. Grant began his career in 2008 as a 3D designer at Hellocomputer, later building Okalpha, a high-fidelity motion design studio. Over his career he has collaborated with global brands including Coca-Cola, Adidas, Toyota, GoDaddy, Pernod Ricard and Luno.

Okalpha will continue to operate under the MakeReign umbrella, strengthening the agency's offe...