South Africa, Nov. 17 -- National hero

Fronting the Exactly campaign Mapimpi, the national hero whose journey from humble beginnings to global rugby stardom has made him one of South Africa's most admired figures. But this time, it's not about tries or trophies - it's about owning your celebrations, your way.

Mapimpi brings his signature sense of style and authenticity to the J.C. Le Roux story, starring in a campaign that fuses fashion, flair, and freedom. Shot with the style of a high-fashion editorial, the campaign reflects a new energy in South African celebration culture - one that gives everyone permission to "be extra, more often."

"For me, celebration isn't only about the big wins," says Mapimpi. "It's about appreciating where ...