South Africa, Oct. 24 -- This year's Prisms theme, "The Human Factor," reimagined public relations through the lens of humanity - celebrating the storytellers, strategists, and communities behind every campaign. It recognised work that transcends metrics to touch lives, inspire dialogue, and create authentic connections. Magna Carta's award-winning work epitomised this ethos, demonstrating how purpose-driven storytelling and deep cultural insight continue to shape meaningful communication across the continent.

In addition to the agency's collective wins, deputy managing director, Mary Gearing, was honoured with the Prisa Presidential Award - a prestigious recognition of her contribution to the profession. "This accolade is unexpected and...