South Africa, Sept. 19 -- This was the consensus of experts from a broad sweep of sectors, from retail to banking and technology, at a recent media roundtable hosted by bp Southern Africa to discuss the evolution of loyalty programmes.

The event sparked thought-provoking discussions on the evolution of loyalty programmes, under the theme 'Fuelling the Future: The Convergence of Loyalty, Lifestyle & Technology in South Africa

"Loyalty programmes are evolving rapidly, integrating lifestyle and technology in ways we could never have imagined decades ago,' said Nokwanda Khumalo, general manager: Mobility & Convenience at bpSA.

The energy company introduced its proprietary loyalty programme, BP Rewards programme a year ago, and has already ...