South Africa, Feb. 13 -- Every February, romance dominates viewing habits, but the surge in love-led content is not just seasonal. Across global and local platforms, romance series and films consistently rank among the most-watched, most-discussed, and most-replayed categories. For broadcasters and streaming services, this sustained appetite points to a clear business truth and the truth is, that emotionally resonant storytelling drives engagement, loyalty, and long-term value.

Investment in local love stories can reflect both cultural relevance and commercial foresight, which in turn provides a competitive edge in a crowded content market.

Globally, romance is one of the most cost-efficient genres in terms of viewing hours relative to ...