South Africa, Feb. 10 -- De Graaff will report to group CEO Tjaart Kruger and will lead the group marketing and research and development function. In her new role, she will partner closely with the business to drive growth across Tiger Brands' portfolio of brands.

Her appointment reflects Tiger Brands' continued focus on cultivating and developing internal talent. De Graaff joined the group in 2019 as marketing director of the Bakeries Business Unit, where she played a key role in strengthening brand performance and driving strategic initiatives.

"We are very pleased to have Lorraine join the Tiger Brands executive committee," says Kruger. "She is a strong leader who is deeply focused on inspiring, developing and enabling the teams she ...