South Africa, July 2 -- The white paper highlights how the rise of AI-powered search engines, voice assistants, and generative search experiences (like Google's SGE) is diminishing the dominance of paid search ads. These AI systems increasingly favor accurate, structured, and highly relevant local content often bypassing or excluding paid placements in favor of organic, AI-curated results.

Key findings and insights from the white paper include:

The white paper provides a clear action plan for multi-location brands to build durable, AI-friendly local infrastructure, including conducting audits, standardising NAP data, actively managing reviews, and leveraging platforms like Location Bank to centralise and scale updates.

Location Bank is...