South Africa, Sept. 3 -- The station has developed a strong connection with its listeners, characterised by high engagement and loyalty - often attributed to its hyper-local content and community involvement.

Recent studies highlight that radio, particularly OFM, maintains a unique ability to connect with listeners on a personal level. This connection is fostered through various elements of content delivery, including the presenters' voices, the relatability of topics, and interactivity with the audience. The station's programming is designed to resonate with local listeners, making them feel valued and part of a community.

The art of content delivery is crucial for listener engagement. OFM curates a diverse range of programming that in...