South Africa, Jan. 19 -- This is not a kit deal, not a training wear agreement, and not a logo-driven sponsorship, but a partnership built around off-pitch presentation, seasonal collections, and the way players and staff are dressed when football's cameras linger outside the match.

A partnership focused on off-pitch identity

According to the club and brand, the collaboration will include Tommy Hilfiger's seasonal wardrobe of essentials, denim, dress-casual 'New York' collections, accessories, footwear, and co-branded capsules, all designed to appear across campaigns, selected matchdays, and global storytelling moments.

Tommy Hilfiger himself leaned heavily into heritage and belief when explaining the partnership, saying he has always ...