South Africa, June 9 -- The report was presented by Annalie Watt, Nielsen sport strategic director at the recent Nielsen Sports SA's Annual Trends Breakfast, themed Edge of Adaptability: Rethinking Sport, Sponsorship and Strategy.

The report is based on Nielsen Sports' specialist tracking service that enables the monitoring of sports and sponsorship trends and developments, including the measurement of fan avidity toward sporting disciplines, sporting events, and lifestyle activities.

Nielsen Sports uses historical fan data to make forecasts on effective sponsorship using a secure Google large language model (LLM).

Other report findings include:

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