South Africa, Oct. 2 -- The explanatory memorandum on the objects of the Bill provides that it seeks to advance a deliberate attempt by the state to "counter the normalisation of alcohol and liquor usage", citing the "prevalence of increased liquor consumption and alcohol-induced dangers to society (that) are increasing".

The Bill seeks to specifically amend section 9 (Advertising restrictions) of the Liquor Act 59 of 2003, as amended (the Liquor Act). Section 9 of the Liquor Act currently provides as follows:

Section 9 is retitled by the Bill as "Advertising and sale restrictions" and removes references to "liquor" in section 9 (1) and (2). In addition, the Bill adds the following as subsections (3) and (4):

(a) use advertisement as d...