, Feb. 1 -- It is a time of heightened financial insecurity and the industry is being compelled to evolve. As the 'safety net' of the financial services industry, life insurers must adapt to meet the shifts in workforce, technology, and societal expectations if they are to remain profitable and relevant.

In this sense, trust continues to be an active cultural attribute guiding customer sentiment and behaviour, particularly in their interactions with the sector and brand choices. An insurance industry that lacks trust will struggle to build strong customer relationships or grow its market share.

2024 will see life insurers make the most of market challenges by placing a renewed focus on organisational culture, tech infrastructure, and en...