South Africa, Feb. 18 -- Havas Africa has officially launched Havas Play, Havas' global network with expertise across sponsorships, partnerships, experiential, social, influencers, and branded content. This latest launch expanses the footprint of the global Havas Play network, which encompasses over 500+ Play experts in more than 20 countries across the globe.

According to PricewaterhouseCoopers' Africa Entertainment and Media Outlook 2024-2028 report, entertainment and media (E&M) revenue in South Africa, Kenya, and Nigeria is expected to surpass the average 3.9% compound annual growth rate forecasted globally. Between 2023 and 2028, South Africa's E&M revenue is projected to increase from $16.1bn to $19.8bn, Nigeria's from $9.0bn to $1...