South Africa, Dec. 1 -- FM AdFocus measures what matters most to clients and shareholders: revenue growth, profitability, client ROI, talent acquisition, and strategic impact. The Large Agency award recognises Joe Public's ability to deliver both creative firepower and business performance in equal measure.

Throughout 2025, the agency's work for clients has dominated industry headlines, not just for creative awards but for measurable business impact. Behind every campaign stands a culture built on talent, resilience, and an uncompromising commitment to excellence that has become the agency's trademark.

"To us as an agency, recognitions like these are kept close to our hearts because they validate the contribution of every single person ...