South Africa, Sept. 4 -- Fresh identity

Following the approval of the new logo by the Mayoral Committee, Johannesburg is rolling out a fresh visual identity designed to reflect the city's spirit of innovation, cultural richness and the dynamic experiences it offers to both visitors and residents. The new identity embodies Johannesburg's role as a destination where people come to visit, work, and play - a thriving hub of energy, creativity and opportunity.

"The revitalised brand identity is more than just a new logo," says Belu Mabandla, executive head: Destination Marketing & Events of Johannesburg Tourism Company. "It's an invitation to first time and repeat visitors to experience Joburg in a holistic experiential and immersive manner....