South Africa, Feb. 13 -- Radio has remained a relevant and vital medium because it has always embraced new technologies rather than resisting them.

Elements like TV, CDs, tapes, online streaming, websites and, these days, social media could all have been threats to the radio industry on a global scale - but they never replaced it.

Radio evolving alongside technology

Instead, the future of radio is evolving alongside technology.

Today, everything is on camera and people want to see what is going on in the studio, they want to communicate via the studio but also via social media, they want to comment on blog posts and they want to revisit a moment on air.

Podcasting has become a natural extension of radio, allowing for deeper dives int...