South Africa, April 15 -- After years of generating audience data and insights, Kagiso Media Radio has officially launched a first-party radio listener data collection service called SoundInsights.

SoundInsights offers a new way to look at radio research.

The data product offering gives East Coast Radio and Jacaranda FM clients valuable insights to inform decisions that communicate to the right audience with the right message to maximise ROI.

Kagiso Media Radio and Mediamark join forces with AdsWizz to give advertisers unrivalled access to digital audio audiences

Kagiso Media Radio, together with its media sales house Mediamark, have announced that it has selected AdsWizz for the delivery of its digital audio advertising products... ...