South Africa, June 5 -- Taking place from 3-6 June at Hotel Sky, the festival will explore how high-profile productions - many shot in South Africa, a global filming hotspot - contribute to job creation, infrastructure development and increased tourism arrivals.

Co-founder of the festival together with Caroline Ungersbock, festival director James Byrne describes this unique event as a pioneering platform celebrating tourism-focused films and video content.

Honouring global tourism content

"The ITFFA honours all video content related to the travel and tourism industries, including TV ads, promotional films, video content, campaigns, blogs and vlogs, documentaries, reports and magazine programmes. All film and video products that are rel...