South Africa, April 22 -- Field Force is redefining RTM strategy solutions by leapfrogging the limitations that bog down traditional agencies. With a live database of over 9,000 pre-vetted employees, a digital recruitment platform and real-time tech to switch national campaigns on and off at pace, Field Force offers a rare and valuable combination: scale and speed.

"Never waste a good crisis," says Ged Nooy, general manager at Field Force. "When we needed to launch two massive national structures during Covid, and given the restrictions at the time, we were forced to look at alternative ways of engaging, training, rolling out, managing and reporting back on large-scale structures.

"This challenge prompted us to think differently and fin...