South Africa, June 3 -- First, it was voice search. Then mobile-first. Then "not provided" killed our keyword data. And now? The Grim Reaper's riding in on the AI train, wearing a ChatGPT hoodie.

But here's the twist: SEO isn't dead - it's just evolving into a new beast. And if you're not watching closely that beast might eat your traffic.

Welcome to the Apocalypse of Search. It's weird. It's exciting. It's... kind of beautiful if you're into structured data and existential crises.

Let's dig into what's actually going on and how to survive with your digital soul (and traffic) intact.

Search engines aren't just blue links anymore. They've morphed into digital oracles.

Now, instead of scanning search results, users are asking questions...