South Africa, March 31 -- The PR industry in 2025 is defined by both opportunity and complexity, as agencies navigate economic uncertainty, rapid technological advancements, and evolving client expectations. In 2025 as in 2024, worldwide economic instability, geopolitical conflicts, and the acceleration of technological advancements continue to represent significant challenges for the communications and public relations industry. Despite these hurdles, agencies have demonstrated resilience and adaptability, positioning themselves for growth in an evolving market.

To assess key industry trends and opportunities, the International Public Relations Network (IPRN) conducted a comprehensive survey among its members across 22 countries. The st...