South Africa, Sept. 8 -- For brands chasing relevance, speed is non-negotiable. But so is precision. One slip, one misaligned campaign, and what began as a trend can spiral into a firestorm.

In today's always-on social media landscape, where an influencer's video can rack up millions of views by mid-morning and vanish past the trend timeline by sundown, the pace is relentless.

So I ask again, are we prepared for when the content we ride turns against us?

Not just another marketing headache

This isn't just another marketing headache. It's a tension between two powerful forces: The allure of influencer marketing and the risk baked into trusting that influence.

The Humanz Influencer Marketing Benchmarks Report (2025) shows that 72% of c...