South Africa, Nov. 17 -- The Campaign partners with Pep Cell on a first-of-its-kind Influencer-driven initiative with major OEMs.

Hosted at the Radisson RED Hotel in Cape Town, the Vodacom and Pep Cell teams unveiled the summer strategy to influencers, customers, and device partners.

The event underscored Vodacom's new digital-first approach with a key partner (Pep Cell) in the prepaid space, designed to deepen real-time connections with everyday customers through relatable creator-led content.

This marks the first time in Vodacom's history that the brand has launched an Influencer-led initiative of this scale, blending device launches, in-store engagement, and social media activation into one integrated summer campaign.

"Our partners...