South Africa, May 19 -- The study covers advertising rates and performance trends and an MIW Index, which is essentially a Cost Per Thousand calculation.

The new Inflation Watch data covers 2024 on 2023. Figures are 2024 on 2023 unless otherwise specified.

The addition of the latest quarter's data confirms a trend that emerged in earlier 2024 - a significant performance increase, now +5.04% for the year.

Although this is accompanied by a high-rate increase of +8.75%, the MIW (CPM) Index comes in at a relatively okay +5.26%.

Why the departure from previous norms? TV's Performance increase provided by nil load-shedding in most of 2024.

At +14.45% Performance in 2024 over 2023 Free-to-Air was the primary contributor.

However, Free-to-A...