South Africa, Feb. 17 -- Compiled independently by TaranisCo Advisory, the rankings measure positive brand sentiment in the market.

"The TourismX Brand Rankings is a measurement of brand sentiment values and serves as a confirmation that a business or brand is meeting their followers' expectations, and it is more than enough reason to celebrate their confidence in these brands," says Gerrit Davids, lead advisor at TaranisCo Advisory.

They used verified data from Meta's Facebook, measuring how many people have said positive things about the businesses and brands featured in this inaugural edition.

The rankings also looked at the historical engagement of Facebook followers who have said positive things about a business or brand during 20...