South Africa, Feb. 25 -- The International Congress and Convention Association (ICCA) - African chapter chairperson James Mwaura announces the chapter strategies to grow and develop Africa's meetings and conventions industry on a global scale.

The strategies aim at positioning Africa as a prime business conferencing destination and showcasing the potential of the continent to host big events. Africa has a great deal of potential in the meetings and conference business. Mwaura's efforts are dedicated in helping chapter members exploit this potential to increase the number of meetings that Africa hosts.

"Key will be to showcase the continent's capabilities to host large conferences and events. Africa is ready to do business with the world...