South Africa, April 24 -- Led by MMC CEO Stephen Broderick and their head of global client services, Jane Dormer, the session offered critical insights into one of the industry's most complex landscapes.

Industry insights from the ANA Study

Drawing on findings from the 2023 USA Programmatic Media Supply Chain Transparency Study conducted by the Association of National Advertisers (ANA), the session reinforced concerns around supply chain transparency.

It revealed that a substantial portion of ad spend does not reach working media, with advertisers losing millions to wasteful placements and intermediaries.

Despite the agency's promise of precise targeting, ads frequently appear on thousands of low-value sites, many of which provide min...