South Africa, April 17 -- The report examines the challenges and the massive untapped opportunities in this market and has identified six key trends.

The influencer marketing landscape in South Africa.

SA varies in some respects: A high mobile penetration rate of 196% - nearly two mobile devices for every single consumer - means there are huge opportunities for influencers to reach the marketer's audience, while our vibrant tradition of storytelling, combined with an entrepreneurial spirit, is fertile ground for exciting co-creation between brands and personalities.

Some factors are applicable worldwide:

Data-protection regulations

With the decline of third-party cookies, marketers have to rethink how they connect with their audience...