South Africa, June 9 -- Driven by the rise of AI and other technologies, search fragmentation means consumers use a variety of platforms and ways to find what they are looking for. And more and more are choosing platforms that are able to customise and localise answers to the individual's needs, making local SEO a crucial outreach tool. With AI-driven search on the rise, brands need to adapt fast.

Bryony Rose, one of the Nedbank IMC's much anticipated international keynote speakers, will fly in from London on the 18th September to talk search fragmentation and what it means for the industry. Bryony is the director for Enterprise International Business at Yext, the leading digital presence platform for multi-location brands with thousands...