South Africa, Nov. 12 -- "Most companies today are invisible to AI assistants," says Ethan Young, VP of technology at Razor Sharp PR.

The digital public relations firm has released The No-Nonsense Guide to Getting Cited by AI, a white paper that introduces a comprehensive framework for adapting content strategies to AI assistants, after two years of tracking how AI-powered search shapes billions of daily interactions.

"They're still optimising solely for Google rankings, publishing static content, or chasing a set of unchanging high-volume keywords.

"That's why they're missing opportunities to build their reputation and capture new sources of revenue.

"The gap between cited and uncited brands will only widen," Young adds.

Power to de...