South Africa, April 2 -- This approach, known as 'outperform marketing' was the focus of a recent webinar hosted by Incubeta.

The webinar brought together a panel of marketing experts, including Jaco Lintvelt, MD of Incubeta SA, Kelly Driscoll, head of Demand Generation at Sanlam, Pippa Clark, CEO of FTSE-listed beauty multinational, Creighton's, as well as Jessica Jacobs, Incubeta's global MD of Incubeta Northern Europe. Together, they explored the key principles and strategies that underpin outperform marketing and shared insights on how brands can leverage this approach to drive sustainable, profitable growth.

Outperform marketing seamlessly integrates marketing operations to unify a business and solve three key industry challenges:...