South Africa, May 9 -- For Spar South Africa, that means a shift toward hyper-local, experience-led marketing, where each store becomes a reflection of its neighbourhood's lifestyle and values.

"We're balancing national visibility with local credibility," says Ed von Gericke, Spar South Africa's national retail operations executive. "Our marketing is evolving from transactional messaging to storytelling-using the personality of each store to build deeper customer relationships."

Kloof Street Spar: Retail theatre meets community engagement

A standout example of this approach is the Kloof Street Kwik Spar in Cape Town, where live DJs and curated in-store experiences are turning everyday grocery shopping into a lifestyle event. Store owne...