South Africa, Jan. 23 -- When global internet phenomenon iShowSpeed recently visited Johannesburg and Soweto, millions of viewers followed his journey in real time. His visit transformed local culture into a globally shared digital experience and highlighted the growing influence of international pop culture figures on how places are seen, experienced, and remembered.

A defining highlight of the visit was his stop at the Soweto Towers, a landmark long embedded in South Africa's cultural and visual identity. The visit was livestreamed to approximately 4.9 million viewers in South Africa at peak and amplified further across social platforms. As a result, the towers were repositioned from a local landmark into a globally visible out-of-home...