South Africa, April 29 -- This Freedom Day, Nedbank continues to shift South Africa's national conversation around gender-based violence (GBV) by shining a light on one of its most insidious, yet often invisible, forms - financial abuse - this time by advocating for financial freedom for women through its newly launched How Free Are You? initiative.

"Financial abuse is a silent enabler of gender-based violence. It traps women in cycles of coercion and dependence," says Khensani Nobanda, Group executive: Marketing and Corporate Affairs at Nedbank. "Through this campaign we're using our financial expertise to do good, making financial abuse visible, understood, and actionable."

Through the launch of How Free Are You? - a multistakeholder ...