South Africa, June 11 -- Today, that model is giving way to a more connected, digitally driven approach. One that reflects how South Africans now explore, choose and commit to their skincare purchases.

By 2026, South Africa's online retail market is expected to exceed R100bn, with beauty as a key contributor to that growth. What's unfolding is not just a shift in how products are sold, but in how relationships are built and how brands show up for their customers across every digital touchpoint.

Digital is now a powerful enabler of more personal, seamless skincare experiences. As innovation and consumer expectations evolve, the beauty industry is changing not only in how people shop but also in how they build trust and connection with th...