South Africa, March 4 -- There are some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals.

Video for e-commerce

Video has become a dominant format for online engagement, and video as a driver for e-commerce shopping is growing as an interactive and immersive way to connect with consumers.

The South African e-commerce landscape is rapidly evolving, with video content emerging as a crucial tool for brands to enhance engagement, build trust, and drive sales.

Several factors and trends are shaping the adoption of video in this market:

Evolution of creator partnerships

As smaller creators gain influence, brands are shifting their paid media strategies to capitalize on...