South Africa, July 2 -- In early 2023, Rogerwilco reached a breaking point. Caught in a draining, months-long process of potentially selling the agency, we lost sight of who we were. Our culture took a hit, our product stagnated, and our staff attrition hit close to 30%. For the first time in a decade, our EBITDA declined. The soul of the business felt fractured.

We had to make a decision, not just about ownership, but about identity. So, we stepped back and asked the hard question: "What kind of agency did we actually want to be?" The answer was clear and resounding: we didn't want to be owned, we wanted to take ownership. Ownership of our work, our values and our future. Remaining independent offered us the unique opportunity to build ...