South Africa, Feb. 18 -- My people partner is Esnath. What a cool name. I had never come across that name until I joined VML last year. Esnath. But what happens when agencies no longer have people for people partners to partner with because we've all been replaced by AI?

What happens to Esnath, and her cool name?

The real question

Creatives, strategists, producers, account management and traffic managers, we've all been in a flat panic about AI making us obsolete.

But no one ever stops to think about what happens to the people whose jobs are to partner with people or manage the resources that are human.

We're all so self-centred.

People have been writing LinkedIn think pieces about how copywriters are finished, how art directors are...