South Africa, March 14 -- That was one of the key take-outs when WhyFive's director of storytelling, Brandon de Kock, presented the findings of its annual BrandMapp survey at an industry presentation in Johannesburg in February.

According to the survey, Hot 102.7FM's current audience is in the region of 680,000 - significantly up on the 316,000 it reported in 2023's BrandMapp report.

"We think it's about 15%, year-on-year, which is really good growth, and it's come, mostly, from a slightly younger audience," said De Kock. "Normally, you would see a lowering in income levels when that happens, but that hasn't happened to Hot 102.7FM. So, it feels like the station is picking up more high-income listeners, but it's a younger audience, whic...