South Africa, May 5 -- What makes this achievement even more remarkable is that Hot 102.7FM reached profitability in its very first year on air. Since then, its momentum has only continued to build. Between 2023 and 2025 alone, the station has nearly doubled its listenership - growing from 316,000 to an astounding 680,000 weekly listeners, according to WhyFive's BrandMapp independent audience research, proving that radio, when done right, still holds a powerful appeal in today's media landscape.

"Consistency, perseverance, hard work, long hours and a clear vision have been key to our success as a station," says Hot 102.7FM founder and managing director Lloyd Madurai. "We have a passionate team who believe in the brand and its direction. ...