South Africa, Jan. 9 -- Advertiser demand

The media giant says the Milan Cortina Winter Olympics will launch its "Legendary February" programming, which also features Super Bowl LX and the NBA All-Star Game. The trio of major events has driven unprecedented advertiser demand, resulting in sold-out inventory across all three tentpole moments.

"With the resurgence of the Olympic movement, our strongest Sports Upfront in history, the early sell out of Super Bowl LX, and the remarkable return of the NBA, NBCUniversal has solidified itself as a sports powerhouse and brands have taken notice. Our partners have not only seen the power of the NBC Sports portfolio, but also the incredible results our robust sports programming delivers, which is ...