South Africa, June 20 -- Alcohol and socialising
The campaign will launch ahead of the film's much-anticipated global release on 25 June, from Warner Bros. Pictures. With Heineken 0.0 also featuring directly in the film, the partnership marks the brand's natural place in the world of Formula 1, having been a sponsor since 2016.
The campaign from Heineken 0.0 will see the release of a spot featuring Brad Pitt and Damson Idris, created to challenge outdated assumptions around alcohol and socialising.
The content reflects how modern audiences are rethinking what ''choices'' looks like today. In one standout scene, we see Damson's character, Joshua Pearce, enjoying a Heineken 0.0, assuming he's about to drive, when expectations are reverse...
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